There are millions of websites today, but not all of them stand out like they should. All truly great websites have one thing in common: they hold the attention of their target visitors. A great website is always tailored to their target audience. But how do you know what your audience wants to see on your site? Keep reading to find out what features can help your business website stand out.

Purpose
All websites should have a purpose, and that purpose should be clear to anyone that clicks through your site. The purpose of your website will be determined by your brand and by who your target audience is.
Layout
A great website should be organized and show information in a clear and logical way. The most important information should usually be at the top left of your page, while less important content tends to stay in the bottom left. The right layout can make or break a website.
Design
Arguably one of the most important elements of your site is the design. The visual effect that your site has on a visitor can determine weather they stay on your site and learn more, or quickly click away. A great website should be visually intriguing, but not overly busy or messy. The appropriate use of graphics, photos, and other visuals can make your website unique. The font, colors, and style of your website should all coordinate with each other and match your brand identity.
Easy Navigation
If your website is not well organized, it is easy to get lost in a mess of web pages. A great website should have a clear menu and be organized so that any page on the site can be reached within just a few clicks.
Mobile Friendly
So you have a beautiful website and it looks great when you view it on your computer. However, when you open that same website on your phone, it's a tragedy. It's 2023. Let's face it, most people aren't usually browsing with their desktop or laptop. Most people are viewing websites on their smart phones. A great website should absolutely be mobile friendly and have a responsive design that looks great on the screen of a phone.
Quick Loading
It's no secret that a slow loading website can absolutely cost you some business. In today's fast paced world, visitors do not want to spend time waiting for your website to load. By optimizing image sizes, compressing, etc., McCullough Marketing makes it easy for you to have a website that is lighting fast.
If you are ready to work with McCullough Marketing to build YOUR great website, contact me!
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